Frequently Asked Questions



What is Bradshaw?

Bradshaw International is a privately owned company based in Rancho Cucamonga, Calif., with family heritage dating back to 1905. Bradshaw International is a premier marketer of housewares in the U.S., and the largest kitchen gadget supplier in the world shipping more than 150 million pieces annually. Its family of brands span the areas of kitchen tools & gadgets, cookware, bakeware and cleaning products, which includes: Good Cook®, Bonny, Profreshionals™, Bialetti, Betty Crocker®, Butler®, Mr. Clean®, Dawn®, and Black and Decker®.

What is the Bradshaw Consumer Community?

The Bradshaw Consumer Community is a group of people like you who share their opinions with the Bradshaw team. The Bradshaw team uses the feedback they get from members of the Community to help develop new products. Community members participate in several activities every month including a monthly online survey and weekly polls and contests. They may also have the opportunity to participate in other types of research projects such as home-use tests and focus groups. They earn points for filling out their profile and taking the monthly surveys and weekly polls. Once they’ve accrued enough points, they can redeem them for cool Bradshaw products.

Can anyone join?

No. You have to meet certain criteria to qualify for membership in the Community. We’re looking for people who prepare meals at home more than 2 times a week, are the ones in the household who make the decision on what food prep (i.e. kitchen gadgets/tools, cookware, bakeware) products to buy and live in the U.S. If that sounds like you, you qualify for membership in the community.

Do I have to love cooking to join?

No. You do have to prepare meals at home at least 2 times a week. But you don’t have to be a gourmet cook or make every meal from scratch … you don’t even have to like to cook.

How do I become a member?

CLICK HERE to take the Qualifying Survey. If you qualify for membership, you will be asked for your name, email address, and a password. We will use this contact information to invite you to participate in Community activities. We will not disclose your identity or any of your personally identifiable information without your authorization.

How much time will it take?

On average, it will take less than an hour per month.

What’s in it for me?

We value your opinions and know that your time is valuable. Whenever you take survey or poll or refer a friend, you will be rewarded with points that can be redeemed for Good Cook products. Check out the Rewards page to find out what kinds of products you’ll get.

What is expected of me as a member of the Consumer Community?

1. Tell us what you think. We want your honest opinion, not what you think we want to hear.

2. Participate in as many of the monthly online surveys and contests and weekly polls as you have time for.

3. Check your My Surveys page on the Community web site at least once a week to find out about new activities and new opportunities to share your opinion.

Do I have to participate in every survey?

Not at all. We know that you may not have the time to respond to every invitation. If you are invited to take an online survey and do not wish to participate, simply ignore the invitation.

I’m not receiving surveys. Why not?

There may be several reasons:

1. You may not have verified your email address when you joined the Community. Check your email and follow the instructions to verify your email address. Your account will not be activated until your email address has been verified.

2. Our email invitations could be going to your junk mail folder. Please remember to add BCCSurveys@4rmg.com to your address book or safe list.

3. We may have the incorrect email on file. Please Login and click on My Account to review and update your account information.

Why is the survey link not working?

If you click on the survey link and you’re unable to launch the survey, please make sure you do not have a pop-up blocker enabled on your browser. If you’re pasting the survey URL into your browser window, please make sure the entire URL has been copied and pasted. If you’re still having problems, please contact BCCSupport@4rmg.com.

Can you resend me the survey?

If you were invited to complete a survey and it’s still available for you to complete, simply Login and the survey will be waiting for you on the My Surveys page

Can I have more than one account?

No. Membership is limited to one account per household.

How do I update my information?

To change your account information, Login and select My Account. Click on Update Details to change your account information.

What if I forget my password?

Login and click on Request Password. Enter your registered email address and a new password will be sent to you via email. Remember to Login using this new password. You can change this password after you’ve logged in by clicking on My Account and Update Details.

What if I decide I no longer want to be a member of the Community?

We'd be sad to see you go. However, to cancel your membership, Login and select My Account. Click on Unsubscribe and your account will be automatically cancelled. You'll want to redeem your accrued points before you cancel. Any remaining reward points in your account will be lost when you cancel. If you cancel and then decide you want to rejoin the panel, go through the sign-up process again.